Sometimes projects never see the light of day. This ended up being some spec designs for a new company brand.

In the beginning of this branding project, the client wanted to visual differentiate themselves from everyone else in their market. They wanted bold bright colors and a trendy visual style in order to target an upper middle class metropolitan audience between the ages of 25-45.

Mixing of photos and illustration was a bold trend at the time. While ultimately the client ended up going a different route, I had fun developing some art work for mocks.