About Kate.

I never tire of learning or building new skills. Like Elyse Myers, I think I was born with the “How hard could it be” gene. I’ve jumped into many projects where I was learning and doing at the same time. This has served me well, and looking back I see phases where I greatly expanded my skills and knowledge in diverse topics.

Areas of Study and Focus

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Understanding Life

College Years

In one semester I was hooked, and changed my major to Geology and minored in Astronomy. Searching for meaning and the understand of the natural world became my obsession. The scientific method and being grounded in statistics has served me in all areas of my career.

Society & Culture

Understanding Human Systems

Political Organizer

Understanding how people organized at large and small scales became my next obsession. I was driven to learn how persuasion worked in order to win political elections.

Visual Design

Understanding Beauty

Graphic Design

Advertising and visual design drive much of our unconscious. In order to improve my visual design skills, I jumped into taking graphic design courses. Learning Adobe Illustrator in a classroom setting was one of the best investments I’ve made in my career.


Understanding the Digital World

Web Developer

Since I got my first computer, I dreamt of being able to build websites. Over the years I’ve learned to build using multiple CMS: Joomla, Big Commerce, Squarespace, Wix, Shopify and WordPress. If I have documentation, I’ll figure it out.


Understanding Systems

Tech Director

In the last few years I’ve had the privilege of learning multiple CRM systems, and working with multiple departments to add automations to their workflow and customer journey. I became obsessed with Zapier and Customer.io, and the amazing workflows I could build for sales and customer service.


Understanding Emotions

Content Obsession

Understanding people has been a personal and work obsession for a lot of years. It’s a joy to be in the dating industry where I get to use that drive to create content with my team. Self-growth and development is a never ending process.

My Work MO.

“You are excellent in situations that require strategic organization of information. You set priorities and put them into appropriate sequences. Your talent with both strategies and tactics makes you essential to any massive effort.”

Work Experience.

With over 10 years in marketing and communications, I’ve worked for a wide variety of clients and employers successfully developing and executing digital communication campaigns.


  • Dating Industry
  • Tourism Industry
  • Hospitality Industry
  • Manufacturing Industry

  • Non-profit Organizations
  • Government
  • Consumer Products and Services

  • Wellness and Beauty


  • Adobe Illustrator

  • Adobe After Effects
  • Adobe InDesign
  • Adobe Photoshop
  • Asana
  • Canva
  • Customer.io
  • Google Ads
  • Google Analytics
  • Google Looker (Data Studio)
  • Google Tag Manager
  • Google Search Console
  • Google Business Profile
  • Hotjar

  • Meta Business
  • Smartmatchapp
  • SEMRush
  • Shopify
  • Stripo
  • Typeform
  • Twilio
  • YouTube
  • Wordpress
  • Zapier


  • Google Ads
  • Google Analytics
  • SEM Rush SEO Fundamentals
  • Principals of Graphic Design
  • Adobe Illustrator
  • Project Management

  • Search Engine Optimization
  • Email Marketing
  • Pay-per-click Advertising

  • Copywriting
  • Graphic Design
  • Data Analyst

Execution is strategy.

While it’s important to plan strategically, if you can’t be realistic about the execution of a plan, it’s not a plan… it’s a fantasy.