Kate Gould

Kate Gould

Digital Marketing Specialist based in Minneapolis, MN.

Google Ad Audits – Helping Small Businesses

Dramatic changes in our world have triggered businesses to reassess their digital marketing campaigns. 2020 has been filled with terrifying changes and challenges. Some are adapting and will continue to flourish, while others are no longer viable. Many small businesses recognize the potential of Google Ads and start campaigns without consulting a Google Ads specialist or Marketing Agency. They do a quick setup and might even get some help from the support team at Google Ads. While you can get some positive results with a quick Google Ad setup, it's usually not productive in the long run. Without strategy and knowledge, your [...]

By |2020-06-23T19:47:55+00:00June 23, 2020|Digital Marketing Strategy, Freelancers, Google Ads|Comments Off on Google Ad Audits – Helping Small Businesses

Six Extensions for Chrome

Learn some tips and tricks for Digital Marketing from Disobedient Woman Katherine Gould. As an SEO Specialist and Digital Marketing Expert, I’m performing a wide variety of tasks helping small businesses rank higher in Google Search results. I’m doing everything from technical website audits, copywriting, UX research, keyword research, and strategic planning. Over the years I’ve discovered some nice Google Chrome Extensions that help me work efficiently. For those who aren't tech-savvy, extensions are small software programs that fulfill a single purpose. The most common use is probably popup blockers, but there are lots of other uses. “Extensions are small software programs [...]

By |2020-06-23T18:37:13+00:00April 4, 2020|Development, Freelancers, Search Engine Optimization (SEO), Web Design|Comments Off on Six Extensions for Chrome

2019 Digital Year in Review – Plus Top 10 Statistics & Facts for Pawhuska, OK Tourism Industry

Pawhuska business owners, residents, and other interested parties; here are the top statistics and facts for Pawhuska, OK tourism online in 2019. Let's look at the 2019 numbers, and then see how much we can grow in 2020!   Pawhuska Local Tourism Online: Top 10 Statistics and Facts of 2019 All numbers gathered Dec. 30-31, 2019. No specific order of importance. (Definition Google Trends: Interest over time - Numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means [...]

By |2022-07-13T20:47:36+00:00December 31, 2019|Digital Marketing Strategy, Pawhuska, OK, Search Engine Optimization (SEO), Tourism Industry|Comments Off on 2019 Digital Year in Review – Plus Top 10 Statistics & Facts for Pawhuska, OK Tourism Industry

5 Questions to test the technical knowledge of the person building your website

There are a lot of web designers and freelance designers who can build beautiful websites, but that isn't enough! On the surface, your new website can look amazing. However, their lack of knowledge can mean that your new website won't show up in search results on Google (there are other search engines, but Google dominates with 94% of searches in 2019).  Social Media isn't the ultimate way to be found!  Search engines generate 300% more traffic for websites than social media. Does the person you hired to build your website have the technical skills needed for the job? This question can be challenging [...]

By |2019-12-28T23:19:20+00:00December 28, 2019|Development, Freelancers, Search Engine Optimization (SEO), Web Design|Comments Off on 5 Questions to test the technical knowledge of the person building your website

Digital Marketing Checklist for Non-Profit Events

Non-profit and event organizers, let me help with this handy event marketing checklist. I've detailed 9 different topics that you need to consider when designing your digital marketing plan for your next event. Topic #1: Basic Event Info Set Who, What, When, Where to drive turnout for your event as soon as possible! In my experience, a frequent hangup with event promotions is this step. It's incredibly challenging to get started without this information.  Don't forget, if your event has a cost, outline how you will collect event fees with your team in the beginning! Platforms like Eventbrite make this easy, but [...]

By |2019-11-19T03:07:17+00:00November 19, 2019|Development, Search Engine Optimization (SEO)|Comments Off on Digital Marketing Checklist for Non-Profit Events
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